2025
AminoChain
Becoming a founder
Employee number 8 of a small team based in NYC. I collaborate with the CEO, Researchers and Sales team to define goals for our product features.
PHASE 1
Building a marketplace for providers and procurers
KPIs:
Onboard X number of providers and procurers
PHASE 2
Add prospective samples to our our restrospective marketplace
KPIs:
Set up processes and logistics for retrospective collection.
PHASE 3
Blockchain integration
KPIs:
Onboard quality partners for a pilot
PHASE 4
Focus on Donors
KPIs:
Set up processes and logistics for retrospective collection
FIRST MONTH
Understanding the goals, users and state of the product
BY MONTH 2
Delivered Alpha and validate with users
Lead user research by recruiting a cohort of users, a mixture of Providers and Procurers to learn from.
Old Website
Current Website
Iterating
Product, Messaging and Brand
Led the redesign for thew new AminoChain brand.
Brand Refresh
Website Redesign
Build Design System
Agency Partner:
10 weeks
The good
We delivered a new and improved experience for researchers and providers, with multiple Inquiries happening on-platform and consistent engagement.
Reviews from conferences and potential partners about the product and mission are always positive.
The challenges
Investment in science has changed since the beginning of 2025, which makes testing a marketplace more challenging.
However, the signals to improve products and legacy processes is there, which is why Donor's are a big part of our focus.