🤝 Referring
Thanks for thinking of me, this guide gives you everything you need to make a strong referral or warm intro on my behalf.
Who I Am
Leo is a Founding and AI design leader with 10+ years of experience designing products that ship. He's led design at Roku, Disney+, Spotify, AminoChain, Symmetry, and most recently a behavioral health startup, spanning TV OS, mobile apps, responsive web, clinically-supervised AI products, and AI-native interfaces.
Leo operates at the intersection of AI product design, design systems, and early-stage company building — equally comfortable defining a design system in code, designing in Figma, building with Claude Code and modern AI tooling, and presenting to executives.
What I'm Looking For
Focused on forward-deployed and design-engineering roles — where designing and building with AI are the same job, not separate handoffs.
Top Strengths
Designing AI People Can Trust
Most recently led design at a behavioral health startup, building across a clinician web app and a patient mobile app for a clinically-supervised platform. Designed AI features — scribe, conversational AI, voice, and generative UI — around a human-in-the-loop model that keeps clinicians in control. The core challenge: making non-deterministic AI output feel legible and dependable, not unpredictable, in a regulated space where trust is the product. Used PRDs and AI agents to keep specs and each domain in sync.
Design Systems That Bridge Design and Code
Leo builds design systems the way engineers build infrastructure — tokens, components, and reusable patterns maintained as a single source of truth, not a static Figma kit that drifts from production. Most recently he built the system entirely as code at a behavioral health startup: one source feeding both a web app and a React Native mobile app. At Disney+ International he established the design system and CJK typography foundation that other teams built on across the global launch. He treats a design system as governance — deciding what to create, extend, or retire so quality scales as the product and team grow.
Simplifying Complexity in Large Orgs
Drove the US Home screen redesign at Roku, the platform's most strategically important surface, shipping in 2026. A/B tests averaged an 18% increase in streaming hours for OTT content. Previously launched Disney+ in all international markets, leading foundational research, product design, and design systems across mobile, web, and TV.
0→1 Design
Leo's default is early-stage. At AminoChain he was the founding designer, defining brand, product, and design system from Alpha through launch for a biotech data platform that scaled to 500k+ specimens before Series A. At Symmetry he joined as employee #4 and built the entire product experience in three months. He doesn't just design products, he builds the conditions for them.
Platform Agnostic, AI-Focused
Designed across TV OS, mobile apps, responsive web, Chrome extensions, desktop apps, and AI-native interfaces. Leo moves fluidly between surfaces and constraints, and brings a sharp focus on conversational UI and agent design regardless of the platform. He doesn't just follow where AI is going, he's been designing it.
Unique Value Proposition
Leo is the rare designer who can design the AI interface in the morning, build it with Claude Code and modern AI tooling by afternoon, and present the business case to the C-suite by EOD. He ships.
His approach is collaborative and strategic, he brings engineers, PMs, and founders along, not just deliverables. He's worked across TV OS, mobile apps, responsive web, clinically-supervised AI products, and AI-native interfaces. He thinks in systems and outcomes, not just screens.
Quick Blurb to Forward
Leo Gomez Blum is a Founding and AI design leader with 10+ years at Roku, Disney+, Spotify, AminoChain, and Symmetry. Most recently he led AI design at a behavioral health startup — shipping scribe, conversational AI, and voice features across a clinician web app and patient mobile app, with a code-based design system serving both products as a single source of truth. He builds design systems that bridge design and code, has led platform redesigns that moved streaming hours 18%, and launched Disney+ internationally. He's targeting Forward Deployed Designer and Design Engineer roles, with openness to Lead to Staff Designer at the right company, at AI-first or consumer-facing startups, Pre-Series A to Series D. Happy to make a warm intro if it feels like a fit.
Links
Interesting Things You May Not Know
- Designed a credit card from scratch, end to end
- Worked on hardware product design
- Conducted research in the car and with drivers in real driving conditions
- Ran research for the future of music in AR/VR
- Created keynote presentation content for an Apple event
How You Can Help
- Forward this page to a hiring manager, founder, or recruiter at your company
- Make a warm intro via email or Slack, happy to provide a tailored note
- Tag me if you see a relevant AI design or founding designer role posted
- Share my portfolio if the team is hiring for product design, AI interfaces, or design leadership
Thank you, referrals mean a lot and I don't take them lightly.